Daily Archives: June 15, 2010
If famous taglines had to go through pharma med/legal review (part 1)
- I’m just not comfortable with “Ultimate.” I mean, an implied comparison is bad enough, but we’re implying that there is not ONE car out there better than ours. What about Ferrari? Bugatti? I’m sure a Bugatti Veyron owner would … Continue reading
Filed under Pharmaceutical marketing
