Tag Archives: stage-based marketing

When you know this–and communicate with your patients accordingly–you’re engaging in stage-based RM, or RM based on your patient’s lifecycle. Combined with what you know about general barriers to adherence and typical time to adherence drop-off (your persistence curve), together with psychographic segmentation (see below), you can now craft powerful, targeted messages that go far beyond simply urging patients to stay on medication. Continue reading →